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Products and services are more like movies than snapshots use a storyboard
The best solutions come from similar problems in different environments
Open ended, optimistic “how might we” phrases force us to look at opportunities and challenges
To prototype I need one target customer and one target event (moment on the map)
Rephrase dangerous assumptions and possible obsticles lurking beneath into curious, trackable questions
Fragmentation hurts productivity Create long uninterupted device free blocks of time to do meaningful work on big problems
Troublemakers see problems different than everybody else – include them Jerks argue for the sake of arguing – exclude them
Learn from the surface that’s where product and service meet the customer
It is not about predicting the future but about speaking the truth into the present
